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Value Mart

Thesis

What is the role of color psychology in the world of packaging?

I wanted to investigate the psychology of color and its correlation in packaging. By focusing on color theory, learning about the correlation between colors and emotion lead into the use and meaning of color in branding. 

I created an experiential grocery mart with products and changed the color of the packaging to see what feelings are evoked by a tide bottle being bright pink rather than the orange that the original packaging is.

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11:50:37
Monday Nov 5 2018